In a tense economic context, implement a recovery strategy in Morocco to reduce payment times is more essential than ever to secure the company's cash flow.
1. Challenges of a recovery strategy in Morocco: freeing up cash
Le inter-company credit is the primary source of financing for businesses. For the latter, it is therefore impossible to develop by only offering its partners cash payment.
However, the granting of payment deadlines must not conversely lead to cash retention or recovery costs excessive. Because one in four business failures has its origins in a late payment, the creditor company must:
- monitor thecustomer outstanding ;
- implement a recovery strategy in Morocco balanced.
2. Collection strategy: anticipate late payment
Une anticipatory collection strategy, transversal and sustainable optimizes the debt collection ahead of the deadline, even before theunpaid does not manifest itself. This is pre-covering.
La customer risk management goes through several actions:
- study of the solvency of prospects and customers;
- negotiation of dissuasive commercial clauses ;
- quality control of billing process ;
- early dispute management.
Far from damaging the customer relations, accustoming customers to a sales process that is both firm and open to dialogue will in fact project the image of a good manager and serious partner. Trying to facilitate compliance with the schedule in advance is a solution that is too often neglected.
In case of failure to pay proven, the collection strategy in Morocco aims to obtain thepayment commitment of the defaulting customer, without sacrificing the commercial relationship.
3. Gradual recovery strategy: from amicable recovery to legal recovery
The pre-litigation phase aims to understand and resolve the reasons for the failure to pay :
- management of possible disputes;
- establishment of a payment schedule ;
- etc.
The final stage of amicable recovery after the reminders telephone, written and possible visits, will be the formal notice.
Finally, if no solution emerges, the company will engage in a legal recovery process. Due to their cost, so-called long procedures will nevertheless only concern large debts.
Certain accelerated courses of action, such asorder to pay, will be possible for claims not giving rise to any serious dispute, that is to say whose existence is incontestable. These legal actions will aim to obtain from the judge a enforceable payment document which must itself be followed up by a bailiff.
4. Recovery strategy and outsourcing of customer risk management
The company may decide to outsource the customer risk management with different actors:
- lawyer;
- bailiff;
- collection companies ;
- companiescredit insurance.
And this, from the phase of amicable recovery or during the legal phase. Theoutsourcing of collection will prove particularly interesting in the event of foreign debtors.
Alternative solutions such as debt mobilization will allow transfer customer risk associated with a claim on a third party, while optimizing its cash flow.
Factoring also constitutes an essential short-term financing solution for certain companies.
Although the billing software allow you to track the payment of your invoices and reminders customers, they are insufficient when a payment is unpaid. In this case it is necessary to use a finance and accounting solution or a collection agency. In the first case you will be completely independent in recovering your debts, your invoices, or your unpaid rent. In the event of difficulty, specialized lawyers control the legal stages to speed up the proceedings.
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