It's up to you to decide which social networks you prefer to communicate about your small business and what is the best strategy to adopt to achieve your marketing objectives. Now is the time to enlighten yourself about the myths and false thoughts you may have on social media. So, here are the 7 false thoughts on social media for self-employed people

7 false thoughts to discard on social media

1. Facebook, you can find anything there

This is a preconceived thought of this social network. Of course you can find anything and everything there, but there are business pages, Facebook groups intended to promote a site or a brand or even help and advice groups between entrepreneurs. All this can bring you support and visibility significant for your small business! Facebook can then be of great use to you.
Facebook is a place of exchange whereinteraction between companies and customers is done easily. You can inform them directly, read articles that will be useful for your problem and benefit from sponsorship between small businesses to gain visibility.

2. Social media is just for the week

Your marketing person where you work only during the week, Monday to Friday, but Internet users are active 7 days a week ! You could have more success in your communication strategy if you used social networks and if you publish activities on weekends as well. We're not telling you to work overtime, but you can schedule posts on networks automatically using software such as Buffer ou Swello.

3. Social media generates no net profit

In addition to the visibility gained on social media, you can create engagement with the people who follow you, i.e. your community! These media bring you prospects who seem to be interested. If you can convince them, they will become customers and therefore buy your products. Social media is therefore a good way to make yourself known, gain customers, and by extension increase your turnover. Subsequently, these new customers will recommend your company, your product or your service. It is therefore a virtuous circle and you have to be patient with this type of promotion, but it pays off!

Examples:

  • Companies that use Twitter ont 2 times more prospects on average than those who do not use it,
  • Companies with more than 1000 followers on Twitter get 6 times more traffic on their site,
  • 45% of marketers emphasize that social media generates leads with lower acquisition costs compared to other channels,
  • 62% of companies using Linkedin for marketing have acquired customers through this channel,
  • 52% businesses using Facebook for marketing have acquired customers through this network,
  • 44% businesses using Twitter for marketing have acquired customers through this medium.

We invite you to enrich your reading by continuing with this article to find out how to create and optimize your Linkedin page effectively.

4. I need someone young to take care of web marketing

First of all, there is no need to hire an extremely young person to take care of this marketing aspect. Your employee must have a minimum experience, of knowledge and of skills in the area. Being registered on social networks since the age of 12 does not mean mastering its subtleties.
In addition, the target that the company wishes to achieve is surely a public mature and receptive to the proposed offer. Someone older may be able to better understand customers’ expectations as well as their fears of social networks. Hire someone on dhe creative criteria, a relevant analytical mind and a sense of relationships.

5. Social media is just for young people

First of all, a quick summary of different generations that you are likely to encounter

  • Generation X: born between 1960 and 1980, people connected or not who have a long-term vision and consider work as the driving force of life.
  • Generation Y: born between 1980 and 1995, person who grew up at the same time as the development of the internet, questions what exists, revolutionizes the market, has nerve and is a multitasker.
  • Generation Z: born between 1995 and today, person permanently connected, technology is an extension of their personality, physical space is doomed to disappear. These people will have to question themselves because the school model and the reality of the market are diametrically opposed.

This is what the generations encountered on the market are succinctly described. You will therefore be more likely to think that generation Z will be the ones who are the most active on the network, but it is a preconceived thoughts ! Here are some figures that will fool you:

  • 40% of active users on Facebook are aged over 35 years old
  • 52%of Internet users aged 55-64 have joined a social network
  • 93% of American adult Internet users are on Facebook

6. Google+ is useless

Among the 7 false thoughts on social media for self-employed people! Certainly it is not the most used social network, compared to Facebook. But its great strength for professionals is its SEO ability, either the natural referencing on Google search pages! By publishing an article on Google+, if it is liked and shared it will be automatically referenced in Google searches according to its popularity and the keywords it contains. Contrary to this, articles published on Facebook do not increase your natural referencing, they only allow you better visibility.

7. Social media replaces a company blog

The blog must be central point of your communications campaign. The blog attracts, converts and transforms your visitor traffic. Social media in no way replaces a website specific to your business. Social media allows you to have a visible community of fans and you should use them to continually make referrals to your internet blog !

You now know everything you need to know about social media and can make the most of this extraordinary tool constantly evolving! So, stay connected!