Avec Alkhadim gérer votre entreprise ou bien établissement à distance

 Logiciel complet En plus de rassembler l’ensemble des outils nécessaires au quotidien de votre entreprise, il est entièrement adaptable à votre activité.

Service Prive:

 Gestion – Commerciale

 Gestion – Archive

 Gestion – Chéque

 Gestion – Achat

 Gestion Bureau d’ordre

 Gestion – Budget

 Gestion – Stock

 Gestion – Location de voiture

 Gestion – Télédéclaration

 Gestion – Vétérinaire

 Gestion – Hamam

 Gestion – Café/Restaurant

 Gestion – Frigo

 Gestion – Client

 Gestion – Production

Gestion trésorerie

Gestion Recouvrement

Service Public:

Gestion – Etat civil

 Gestion – Urbanisme

 Gestion – Marché

 Gestion – Recette

 Gestion – Autorisation

Vous êtes convaincu des bénéfices que peut apporter un logiciel de gestion de projet sur votre activité et votre productivité. De nombreuses solutions apparaissent chaque année. Le choix de votre outil adapté peut donc s’avérer difficile.

Avant de vous décider, il est nécessaire de se poser les bonnes questions. Quels sont vos besoins ? Quels sont les types de projets et tâches que vous conduisez au quotidien ? Combien de personnes y travaillent simultanément et quel est votre budget ?

De quelles fonctionnalités ai-je besoin ?

Une solution adaptée

Les programmes informatiques de gestion de projet ALKHADIM  proposent tous un tronc commun de fonctionnalités. Mais certains présentent des options supplémentaires.

Ne choisissez pas une version offrant le plus de capacités possible pour le prix le plus bas. Il est judicieux de définir ce dont vous avez besoin et de vous tourner vers celui qui répondra de manière ciblée à vos attentes. Optez pour une solution d’administration de projet plaisante et sur-mesure. Elle sera moins complexe à prendre en main et vos collaborateurs l’utiliseront plus facilement.

Selon le nombre de projets à traiter simultanément, leur type et la taille de vos équipes, vous pourrez vous décider pour des logiciels différents, gratuits, sur abonnement ou en open source.

“Quoi qu’il en soit, ne voyez pas trop gros, voyez juste”.

La planification et le suivi de de votre portefeuille de projets

Il s’agit des capacités de base d’un programme de gestion de projet.

Quelle méthode de travail utilisez-vous ?

Votre logiciel de gestion de portefeuille de projets doit correspondre à vos méthodes de travail. De nombreuses solutions sont conçues par exemple selon la méthode Agile,. Souple, collaborative, transversale, elle place les besoins du client au centre des priorités d’un projet. Celui-ci progresse par étape. Elle se démarque ainsi de la technique classique cloisonnée fonctionnant en cascade.

Un logiciel de gestion de projet en version locale ou sur le cloud ?

Il existe deux manières de s’équiper.

« On premise » ou en local

Vous achetez un programme informatique d’administration de projets qui se situe physiquement dans vos locaux. Il est installé sur les serveurs de votre entreprise ou sur votre ordinateur. Licences, mises à jour, maintenance sont à votre charge. Cette solution est souvent plus coûteuse que la version suivante. Mais, elle a l’avantage de ne pas nécessiter de connexion internet pour fonctionner.

En SaaS ou sur le cloud

Vous pouvez également disposer d’une application en mode SaaS, sur le nuage. Elle est hébergée sur des serveurs extérieurs appartenant à des fournisseurs cloud. Vous avez accès à vos outils en ligne de partout et depuis tous supports à partir d’un simple navigateur et d’une connexion Internet. Ils sont gratuits ou disponibles sur abonnement mensuel ou annuel. Vous payez en fonction de vos besoins.

Les mises à jour sont faites par le prestataire. Les coûts de maintenance et d’achat de matériel informatique sont réduits. Par ailleurs, de plus en plus d’éditeurs proposent un accès hors ligne au programme de direction de projet.

Création et Conception de votre site internet

Voulez-vous créer votre site et ne savez pas où aller .. alors vous êtes au meilleur endroit, La première chose à faire est la conception de site internet.

Nous concevons pour vous le site web qui représentera votre activité. En étant présent sur internet, vous multipliez vos opportunités de visibilité et votre efficacité. Vos clients et de nouveaux prospects doivent pouvoir vous trouver et avoir accès à l’information qu’ils recherchent. Ainsi, votre site soutient non seulement votre activité, mais il la stimule également.

On peut regrouper les sites web en 5 fonctions :

Quel que soit votre projet, nous vous accompagnons pour développer un site web à votre image.

création et conception de vos sites

Créer un site web sur mesure:

La vocation d’un site internet peut-être très variable. Il est essentiel qu’il réponde à des besoins qui ont été clairement identifiés. L’accompagnement par une agence spécialisée en développement de sites web est donc indispensable tant pour l’expression des besoins (pour déterminer ce que vous voulez faire), que pour la conduite du projet (vous conseiller sur les bonnes pratiques). De la réalisation de votre site web d’un point de vue technique jusqu’à sa disponibilité pour le grand public, C2M tient compte de vos utilisateurs finaux, de leurs besoins et comportements pour vous aider à construire un site internet unique qui soutient votre activité commerciale.

Afin de nous approprier votre projet, nous discutons avec vous pour comprendre vos enjeux et commencer à construire votre site. Puis, nous déterminons un échéancier des différentes étapes. Tout au long de celles-ci, vous êtes impliqués afin de vous livrer un site entièrement personnalisé.

Définir les objectifs de votre site:

Tout site web est au cœur d’une stratégie digitale, qui elle se fonde sur des principes de résultats. Pour les maximiser, nous intervenons en début de projet, mais aussi sur des sites déjà faits pour des refontes de sites. Cela permet de vous aider à définir les objectifs qui doivent être tenus par votre projet.

Ensemble, nous définissons les cibles auxquelles votre site s’adresse, les messages à véhiculer et les fonctionnalités qui seront proposées aux internautes. Votre site doit avoir un rôle et des buts précis afin qu’il vous soit utile et rentable. Nous partons également du principe qu’il évoluera dans le temps en fonction de vos objectifs commerciaux et marketing, et le construisons de sorte à ce qu’il soit modulable.

Les étapes de création d’un site internet:

Une fois le projet clairement défini, la création de votre site internet passe par 4 étapes essentielles :

  • la définition de l’identité visuelle (aussi appelé « web design »)
  • le développement web (ou programmation)
  • l’intégration de son contenu (ajout des textes, images, vidéos, etc.)
  • la mise en production (ou mise en ligne)

Chaque site web est unique. N’attendez plus pour commencer la conception de votre site internet, demandez un devis gratuit!

Étude de cas:

La création d’un site est l’aboutissement d’un véritable cheminement. Nous vous invitons à découvrir cette étude de cas : La refonte du site des Vins d’Alsace pour comprendre notre mode de fonctionnement et l’accompagnement que nous vous fournissons.

Logiciel de Gestion Commerciale Gratuite et Paiement

Comment choisir un logiciel de gestion commerciale gratuite ou paiement ?

Le choix d’un bon logiciel de gestion commerciale gratuite au maroc ou paiement est essentiel que ce soit pour une petite ou grosse entreprise. Le choix comptable gratuit ou paiement  est vaste et il est souvent compliqué de choisir le bon logiciel.

Lors d’un choix de logiciel il est essentiel de cibler ses besoins avant de faire son achat. Il est important de se questionner sur la taille de son activité commerciale ainsi que ses propres besoins et compétences par un logiciel gestion commerciale .

C’est pourquoi C2MSYSTEM a mis en place un choix important de telecharger logiciel de gestion au maroc gratuit ou paiement commerciaux afin faciliter vos recherches

Logiciel de Gestion Commerciale Gratuite / Paiement

C2M .. MEILLEUR DESTINATION POUR VOTRE LOGICIEL DE GESTION , C’EST LA GARANTIE.

  • Du suivi de la totalité du cycle commercial : prospection – vente – achat – stock
  • De l’enrichissement de votre relation client
  • De la gestion rigoureuse de vos stocks que vos articles soient sérialisés, lottés, gammés ou nomenclaturés.
  • De l’optimisation de vos achats

logiciel ciel gestion commerciale propose également une gestion simplifiée de vos clients et fournisseurs. Il vous sera possible de vérifier leurs coordonnées ainsi que leur solvabilité via un lien vers le service Info-greffe.
En outre, vous disposerez d’un large panel d’outils de gestion de projet afin de calculer votre chiffre d’affaires, votre état d’avancement, la rentabilité ou encore l’atteinte des objectifs. Le logiciel donne aussi les moyens de surveiller en temps réel l’état des achats et des stocks.

logiciel ciel gestion commerciale gratuit au maroc est assez rapide à prendre en main et plutôt intuitif.

Logiciel de Gestion Commerciale Gratuite / Paiement

ALKHADIM est une solution logicielle destinée à créer et gérer des documents commerciaux. Vous pourrez grâce à elle élaborer des devis, commandes, bons de livraison et factures, idéal pour simplifier au maximum la gestion de votre entreprise mais aussi pour développer votre activité. Vous pourrez grâce à ALKHADIM suivre votre rentabilité et suivre votre activité à l’aide de tableaux de bord.

Lire encore : QuAstuces pour une gestion de stock optimale

كيفية اختيار برنامج إدارة المشتريات؟

قد تحتاج  بعض النشاطات التجاريه او الشركات الى برنامج مشتريات بسيط لحل الصعوبه فى ادارة عمليه الشراء والتعامل مع الموردين لديها ابتداءا من طلب صرف الاصناف وصولا الى اصدار اوامر الشراء لذا قمنا من خلال برنامج الخادم بتوفير ادوات غايه فى الاحتراف داخل فاتوره المشتريات مثل امكانيه التعامل نقدى واجل وتطبيق ضرائب وخصومات  على فواتير الشراء بالاضافه الى توفير مجموعه متنوعه من الاختصارات بالكيبورد تجعل عملية تنفيذ الفاتوره تتم بكل سرعه  وسهوله

برنامج مشتريات سهل وبسيط

يساعدك على بناء صلة وثيقة بينك وبين الموردين الذين تتعامل معهم من خلال توفير العديد من الخصائص المتميزة داخل البرنامج لتساعدك على عمل اوامر الشراء وتحويلها بعد ذلك الى فواتير مشتريات بكل سهولة بجانب احتوائه على بعض القوائم الازمة لاتمام العمل بسرعه ودون مواجهة اى تعقيدات

ما هي إدارة علاقات العملاء (CRM / CRM)؟

إذا كنت تجد صعوبة في إدارة المبيعات والتسويق وعلاقات العملاء، فربما حان وقت الترقية إلى برنامج أعمال متطوّر وشامل. إذا كنت مترددًا بشأن تبني حلّ لإدارة علاقات العملاء، فابحث عن علامات التحذير التالية

نقص المركزية

من الصعب اتخاذ قرارات مهمة عندما تكون بيانات العميل موزّعة على صفحات Excel وبطاقات عمل وملاحظات يتم تدوينها أثناء الاجتماعات مع العميل، إذ يستغرق جمع البيانات وفهمها وقتًا وجهدًا كبيرَين

الافتقار إلى التواصل

إن التعاون مطلوب بين فريق التسويق الذي يجذب العميل المحتمل وفريق المبيعات الذي يبرم الصفقات. وفي الغالب، يضرّ الخلل في تدفق المعلومات بأداء كلا الفريقين، حيث لا يدرك أيٌّ منهما ما يفعله الفريق الآخر

تَبدُّل الموظفين يكلّف الوقت والمال

عندما يترك مندوبو المبيعات شركتك، يأخذون معهم العلاقات التي أنشؤوها مع العملاء. لذا، يجب على شركتك استثمار الوقت والمال في تدريب الموظفين البدلاء وإطلاعهم على آخر المستجدات المتعلقة بتفضيلات العملاء

قد يكون نقل بيانات العملاء وعمليات الشركة إلى منصّة جديدة فكرة مرعبة. هل سيكون البرنامج مناسبًا لشركتي؟ كم سيكلّفني ذلك؟ هل سأضطر إلى الانتقال إلى برنامج مختلف عندما تنمو أعمال شركتي؟ هذه بعض الأسئلة التي ربما ستطرحها على نفسك، لذلك سهّلنا عليك اختيار البرنامج الملائم لإدارة علاقات العملاء (CRM) لشركتك

(CRM) اختيار النوع الملائم من برامج إدارة علاقات العملاء

عند اختيار أداة إدارة علاقات العملاء (CRM) لشركتك، تكون عملية الاختيار الأولى التي ستقوم بها هي الاختيار بين برنامج إدارة علاقات العملاء (CRM) محلي أو على السحابة. قبل الاختيار، دعنا نلقي نظرة سريعة على إيجابيات وسلبيات كليهما

CRM : أفضل أداة لتكنولوجيا المعلومات لزيادة إنتاجيتك

تتشكّل إستراتيجية إدارة علاقات العملاء (CRM) من الفكرة المتمثلة في الطريقة التي تتعامل بها الشركات مع تفاعلات العملاء وتُنشئ من خلالها علاقات معهم. وتتضمن جمع بيانات العملاء وتحليل تاريخ تفاعلات العملاء لتوفير خدمات أفضل وبناء علاقات أفضل مع العملاء لزيادة المبيعات والإيرادات في نهاية المطاف

؟ (CRM) لماذا تحتاج إلى إستراتيجية لإدارة علاقات العملاء

من دون تطبيق إستراتيجية ملائمة لإدارة علاقات العملاء (CRM)، ستكون معلومات العملاء غير منظّمة وسيكون من الصعب تتبع كل نقاط التواصل والتفاعلات التي أنشأتها مع عملاء معيّنين. يؤدي هذا إلى دورة مبيعات تستغرق وقتًا طويلاً وإلى توفير تجربة عملاء عامة ودون المستوى

بناء علاقات متينة مع العملاء

تستند علاقات العملاء المتينة إلى التجربة المتسقة والمخصصة التي تقدّمها مؤسستك، بغض النظر عن مكان وجود العميل في دورة المبيعات. ويعني هذا أنه يجب على كل فريق في مؤسستك، بدءًا من فريق التسويق وفريق المبيعات وصولاً إلى فريق الدعم، أن يقدم تجربة متسقة عند التفاعل مع العميل

عندما تكون شركتك في بدايتها وتقوم بإدارة كل معلومات العملاء على جداول البيانات، قد يكون هذا قابلاً للتطبيق لكنه غير مستحسن، حيث يمكن قضاء الوقت الذي يستغرقه إدخال البيانات على نحو أفضل في جذب العملاء وإبرام الصفقات. يصبح هذا الأمر أكثر تعقيدًا على نحو مطرد عندما تنمو أعمال شركتك وتتوسع قاعدة عملائك. عندئذ يأتي .(CRM) دور برنامج إدارة علاقات العملاء

CRM: Best IT Tool to Boost Your Productivity

A CRM (Customer Relationship Management) is an IT tool allowing companies to streamline their processes and optimize their customer interactions. CRM thus makes it possible to boost the productivity of your business and to increase the performance of customer relations while reducing management times.

Putting in place a CRM solution makes it possible to respond more effectively to the requirements of customers and prospects and brings a real competitive advantage to companies.

FEATURES OF A CRM

The systems vary but CRM software includes features like:

THE PROCESS

The objective of a CRM is to standardize the processes generally by lists of projects and tasks. Each project or task gives specific information: time allocated by employee profiles, referring client, information useful for the project, monitoring of the activity of the participants, etc.

REPORTS

CRM can help monitor performance and productivity. It can also be used to make predictions or estimates for the future.

CUSTOMER DATA MANAGEMENT

Most CRM solutions provide access to a database to store customer information and relevant data (access codes, useful documents).

INTERACTION TRACKING

CRM can be used to follow up on exchanges with customers and prospects: conversations held by telephone, in person, by email or via other channels.

C2M, PARTNER IN THE SUCCESS OF YOUR CRM PROJECT

Since 2003, we have acquired solid technical and functional expertise in the integration of customer relationship management tools. We understand the challenges and issues of using CRM. This is why we select and set up Customer Relationship Management solutions adapted to the needs of each company. A client corresponds to a precise approach and a personalized approach in order to carry out all the phases of the CRM project in an optimized manner.

For the implementation of your CRM project, we support you from the analysis phase until the implementation of the solution and training:

  • Needs audit
  • Analysis of objectives
  • Deployment of the CRM solution
  • SaaS hosting
  • Customization and development of additional modules
  • Training
  • Assistance

To learn more about CRM solutions, don’t hesitate to contact us.

Telecom: Morocco occupies an eminent position in North Africa

Telecom in Morocco is among the first in North Africa.

The Moroccan telecommunications industry is the most attractive in the North Africa region, says Fitch Solutions in a new analysis devoted to the sector. Morocco thus goes from 9th to 7th place in the Middle East and North Africa region with a score of 45.1 and a level of risk considered low. For this reason, Morocco occupies an eminent position in the field of telecommunications in North Africa

The Kingdom is preceded by the Gulf countries (United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Kuwait, and Oman). For Fitch Solutions, the mobile phone market should continue its good momentum “in the medium and long term”, the operators being focused on the development of 4G services and the attraction of postpaid subscribers.

C2M meets the needs of equipment manufacturers and operators to deploy telecom equipment throughout Morocco.

Morocco, Iraq, and Iran saw the biggest improvements in their telecom scores with 2.4, 1.3 and 2.1 points respectively, the study said.

Read more: Telecoms: The details of the new law

 

Satellite Internet in Morocco: Pitfalls to Avoid, How to Choose Your Subscription

Satellite Internet in Morocco is a new high-speed Internet satellite solution in Morocco to meet the growing needs of Moroccan individuals and professionals. The solution offers an unrivaled Internet experience in terms of connection quality thanks to the satellite.

For all those excluded from broadband (end of xDSL line, forgotten about 4G, etc.), satellite internet access represents a possible alternative. On the other hand, it is not always easy to find your way in the jungle of offers – it is an understatement – and conditions. Before taking the plunge, here are the things to know.

In Morocco, an overwhelming majority of residents benefit from Internet access via xDSL, fiber optic or cable, but not everyone can take advantage of it in good conditions. Until 2022 or better days, the satellite appears to be a solution to take into account in order to obtain “good speed”.

In the last census, at the end of 2017, less than 100,000 subscribers subscribed to it, very often because it was the only solution. Because this technology is not without imposing some limits: current offers do not exceed 30 Mb / s (theoretical maximum), have quota, have a significant ping, require equipment and a clear view, etc.

The opportunity for us to make a great comparison of what the different operators offer and the conditions they impose on their customers. But before that, let’s start with a few reminders on how this solution works.

Two problems: very high latency, shared bandwidth

Satellite subscriptions are all based on the same principle: the customer must install a satellite dish in his home, which is then used to send and receive data via a satellite. For its part, the satellite connects to a transmitting station on the ground, itself connected to the Internet.

In practice, when you seek to access a site, your request is transmitted by your satellite dish, which sends it to a ground station and the latter takes care of retrieving the page. The station then sends the data back to the satellite, which transfers it to your satellite dish so that it finally arrives on your computer … a journey of more than 140,000 km each time you request it (around 3.5x around the Earth).

satellite Internet

One of the main problems with the satellite stems directly from this (very) long journey: very high latency. It takes at least 240 ms for a signal to go back and forth between Earth and the satellite. Indeed, those used for the Internet are geostationary (that is to say, they are always in the same position in the sky) and are located at approximately 36,000 km above sea level. 240 ms represents the time necessary for the light to cover the 72,000 km round trip.

The minimum latency is therefore around 500 ms (two round trips), but in practice the average is rather around 700 ms according to the different ISPs. While this does not usually pose too many problems for surfing, the same is not true for network games and other remote desktop solutions, which require a weak ping.

Moreover, satellite ISPs generally explain that they advise against their offers for uses such as network games. Another important point to take into consideration: the satellite bandwidth is shared between all users and is not infinitely expandable. We are not only talking about subscriptions for individuals, but also professionals and television services that use a satellite.

ISPs therefore explain that the theoretical maximum speed can be lowered when the satellite is heavily used by all customers. The companies that manage the satellites have also put in place a “fair use policy” in order to prevent that the speed can be limited in case of high demand.

La data est souvent limitée, parfois avec du « fair use »

Thus, there are almost no unlimited offers, with one exception – SkyDSL – but at the price of strict conditions and sometimes very difficult to understand (we will come back to this). As a result, the packages offered by ISPs for the general public generally vary between 2 and 100 GB (download and upload included).

Some ISPs, on the other hand, do not deduct your consumption at night (generally between 0h and 6h). This period can for example be used to download games or updates of several GB and thus consume a significant part of your package.

If some operators cut the connection once your quota is reached, others opt for a different approach with “fair use” – that is to say a reduced speed – exactly as in mobile telephony. A majority sells recharge packs with additional GB.

In short, you will have to pay according to your use, which is generally not the case on landlines in France.

Trois satellites au-dessus de nos têtes

ISPs can currently only rely on three satellites covering all or part of metropolitan France. They act as distributors with commercial agreements with one or more satellite managers like Eutelsat, SES and Avanti, which do not offer direct subscriptions to the general public.

Launched in 2010 and operational since 2011, KaSat by Eutelsat is the main satellite providing Internet in France. It offers a total bandwidth of more than 90 Gb / s. Individuals can obtain speeds of 22 Mb / s in reception and 6 Mb / s in transmission. But it is (almost) saturated.

To the point that Eutelsat had stopped marketing consumer offers for a year in a third of the country, before relaunching them. It largely covers the old continent and is accessible everywhere in mainland France and Corsica.

For its part, SES launched the Astra 2F satellite in September 2012. It is not only dedicated to satellite Internet in Morocco and also offers television services. The speeds for individuals are 20 Mb / s in reception, but only 2 Mb / s in transmission. Again, it covers all of mainland France.

Finally, a last operator launched at the end of 2016: Avanti, via its Hylas 2 satellite. This allows you to climb up to 30 Mb / s in downloads and only 2 Mb / s in uploads, but it does not cover all France. About a third of the metropolitan area is eligible (mainly in the east). A coverage map is available on the c2m website (Avanti subsidiary), the only operator to market subscriptions via Hylas 2 in France.

Either way, satellite Internet service providers usually don’t let you choose which satellite to use. You usually need to do an eligibility test to find out more details about your home.

A THD in preparation, a SpaceX constellation in ambush

The next generation is preparing at Eutelsat with KONNECT VHTS: “With a mass of 6.3 tonnes and with a capacity of 500 Gb / s in Ka band, KONNECT VHTS will embark on board the most powerful digital processor ever put into orbit , capable of combining flexibility in the allocation of capacity, optimal use of the spectrum and progressive deployment of the ground network ”.

Eutelsat gets carried away in its press release: “Over the next decade, VHTS satellites will provide capacities to serve large-scale markets for air connectivity and very high speed Internet, offering a service comparable to that of fiber, both in terms of price and speed ”… ignoring that whatever the power of the satellite, it will always be limited by the speed of light. The latter implies a latency of half a second whatever happens … we are far from fiber optics.

Other companies are trying a different approach. This is the case of SpaceX with its Starlink constellation (read our analysis) of nearly 12,000 satellites placed in orbits between 335 and 1,325 km. The latency melts like snow in the Sun passing from 500 ms to 16/17 ms, but it is necessary to be able to synchronize the satellites turning around the Earth. At this altitude, they are no longer geostationary. This project is only in its infancy and only two test satellites have recently been in place.

The necessary equipment, its cost and financial aid

Who says satellite necessarily says satellite dish for the transmission / reception of data. It will therefore be necessary to buy or rent the necessary equipment. The costs are significant since several hundreds of euros are involved in a purchase.

However, as recently recalled by the Senate, “more than half of the departmental councils have set up financial aid for the installation and / or for the acquisition of the reception kit”. They are however subject to “various procedures, which does not facilitate the legibility of the system” recognizes the Luxembourg Palace.

The operators offer maps to know what you are entitled to depending on your department. You will find information on the C2M website to name just a few. In any case, do not hesitate to approach your local community to find out what exactly it is.

ISPs also offer to rent equipment for 1.99 to 9.90 euros per month. If this rental is interesting on paper, be aware that there are generally additional costs (activation, commissioning, etc.) which are added during subscription, with a commitment sometimes longer.

You must, therefore, take into account all the parameters when choosing the offer that interests you.

The details of the conditions? Move along, nothing to see…

While on fixed and mobile offers, operators must offer standardized information sheets gathering all the conditions, with an organized presentation, we have almost never found any concerning offers by satellite. And when they were, not all the details were necessarily given.

To know the restrictions, the costs of commissioning and all the other little subtleties, it is therefore necessary to spend time searching the nooks and crannies of the sites… when this information is displayed and / or easily understandable. In short, on the satellite, the information to customers is (very) far from clear and it is a shame.

We questioned the Fraud Prevention (DGCCRF), to find out if satellite Internet service providers were subject to the same obligations as those on landline and mobile. No answer yet. In any case, it is a pity that the authorities allow this to happen, even more excluding these rural subscribers from market standards.

SEO, Definition and How does it work?

WHAT IS NATURAL REFERENCING?

SEO (Search Engine Optimization), encompasses all the methods and techniques that aim to position the web pages of your website in the first natural results of search engines (notably Google, but also Bing, Yahoo, and others). the aim of improving the visibility of the pages in question, by applying a series of “rules” enacted by search engines.

WHY IS SEO NATURAL SEO ESSENTIAL?

Because there are over 1 billion websites on the Internet and Google has indexed some 30 trillion pages. When a user searches the web, the only way to make a page visible to them is to optimize it by applying the rules of the search engine. You may have the most beautiful site in the world, but without referencing your website, it is likely to remain invisible.

WHAT MAKES is GOOGLE REFERENCING THE FIRST LEVER OF DIGITAL TRAFFIC ACQUISITION?

SEO allows you to attract qualified traffic to your web pages, which can convert into prospects and then customers, so optimizing your SEO will catch the attention of those who are really interested in the type. of services/products that you offer. This traffic generated by Google SEO is sustainable in the long term. Unlike a traditional advertising campaign, the effects of which stop as soon as you stop injecting money, SEO continues to attract traffic (and generate profits) even when you no longer optimize it.

WHAT DISTINGUISHES NATURAL REFERENCING FROM PAID REFERENCING?

As its name suggests, the objective of natural referencing is to position the pages in the so-called “natural” results, or “organic links”, of SERPs (the pages of search engine results). This positioning is obtained without having to pay money to the search engine, unlike what happens with paid search engine optimization (SEA). This involves buying keywords to place “sponsored links” at the top of SERPs, for example by launching a Google AdWords campaign.

WHY DO WE NEED GOOGLE NATURAL REFERENCING?

Because Google is the most used search engine in the world. Its market shares oscillate between 75 and 95% depending on the country: in France, more than 93% of the Internet population uses this search engine as a priority. Working with its natural referencing, therefore, means giving yourself every chance to make its web pages visible to internet users.

HOW DOES THE GOOGLE SEARCH ENGINE WORK?

Google indexes billions of pages every day and ranks them to rank in its results. Before indexing, there is the “crawl”: the exploration of all web pages by Google robots. If the conditions are met, a page is indexed – kept in memory in the database. It will then be positioned in the results. This positioning is done according to the relevance of the pages with regard to the requests made by Internet users. For example, if someone searches for “SEO agency” on Google, they will get the pages that best meet their request. To decide which pages are relevant, and which pages are not, Google has set places several hundred criteria: these are the criteria that Google’s natural referencing aims to apply.

WHY DOES A NATURAL SEO REFERENCE STRATEGY TAKE TIME?

With over 200 optimization criteria, Google’s natural referencing requires know-how, experience … and time! A website SEO strategy only produces results in the long term: between SEO audit, defining an action plan, setting up, working on the pages, publishing content and net-linking, it takes an average of 6 months to start getting positive effects. But thereafter, these effects are long-term. In short, natural referencing is similar to a diesel engine: long to start, but effective over time!

HOW TO OPTIMIZE YOUR WEBSITE REFERENCING?

Optimizing the SEO of your website involves using a large number of levers (more than 200) which correspond to the criteria set up by Google. To help webmasters get started, the search engine provides an SEO Guide natural Google – but don’t expect to find the secrets of successful optimization! They are mainly bases on work.

WHAT IS SEO ON-SITE?

On-site natural referencing brings together all the elements that relate to the web pages themselves

  • HTML tags (title, meta description, Hn title levels, alt attribute for images, etc.)
  • Rich snippets (enriched extracts)
  • URL structure
  • Loading times
  • The internal network
  • The robots.txt and sitemap files
  • The relevance of the keywords
  • The placement of keywords in content and their density
  • The semantic field around keywords
  • The quality and originality of the content
  • The mobile-friendly aspect – Responsive These elements more or less impact the natural referencing of a page, but they contribute at least to its good indexing and/or to the improvement of its visibility.

WHAT IS OFF-SITE SEO?

The off-site natural referencing called Net-linking concerns elements external to web pages:

  • The popularity of the site
  • Netlinking and backlinks (links that point to your pages from other sites)
  • The competitive benchmark
  • Social links The off-page Google natural search engine is quality: a page that appeals to Internet users will more easily obtain inbound links and will see its popularity increase; 10 backlinks from a few influential sites are more important than 100 backlinks from sites with a bad reputation, etc.

HOW TO CHOOSE THE KEYWORDS OF YOUR GOOGLE REFERENCING?

The choice of keywords depends on your industry and your needs. The keywords are selected according to their popularity (the number of times they have been requested by Internet users) and their competitiveness. it is difficult to position yourself on generic keywords in certain sectors (for example “SEO agency”), natural referencing on “long tail” keywords can prove to be easier – and generate more qualified traffic. Many tools allow you to choose your keywords, including the Google keyword planning tool.

WHY IS IT INTERESTING TO USE THE “LONG TRAIN” IN NATURAL REFERENCING?

The “long tail” defines key phrases of more than 4 or 5 words. It allows you to position yourself on more precise and qualifying queries, for example, “SEO natural agency located in Paris” rather than “SEO agency”. These more specific keywords are less popular but also less competitive, and allow a better position; in addition, they record a better conversion rate. Note that voice search, very fashionable, favors “long tail” queries. A suitable Google referencing is therefore recommended. The “long tail SEO” brings 80% of traffic and higher quality traffic.

HOW DO GOOGLE UPDATES WORK?

Google’s algorithms are programmed to provide users with the most relevant results. To this end, they are constantly evolving over Google updates. Some are minor (mobile compatibility, https protocol) and do not produce an earthquake in the positions of the sites. Others are considered major because they significantly change the criteria of Google natural referencing and positioning. For example :

  • Google Pingouin pour un netlinking plus qualitatif ;
  • Google Panda pour une meilleure prise en compte de la qualité des contenus web ;
  • Google Colibri, et plus récemment Google RankBrain, pour mieux comprendre les intentions des utilisateurs afin de leur proposer des résultats toujours plus en adéquation avec leurs requêtes ;
  • L’algorithme Google Mobile Friendly pour favoriser le référencement naturel des sites compatibles avec les mobiles. Le moteur de recherche met d’ailleurs à votre disposition un Mobile-Friendly Test Google afin de vérifier le niveau de compatibilité de votre site.Ces algorithmes ne se contentent pas de vérifier la pertinence du référencement naturel. Ils ont aussi pour but de pénaliser les sites qui utilisent des techniques SEO abusives.

WHAT IS A GOOGLE NATURAL SEARCH PENALTY?

Referencing penalties on Google arise from algorithm updates. The Penguin penalty, for example, is a filter that sanctions sites with poor quality backlinks. The Panda penalty attacks sites whose content does not meet the expected quality standards (typically: lists of keywords) These penalties are not only algorithmic: they can be manual, decided by engineers from Google. A penalized site can go from the first position in the SERPs to the 20th page in the blink of an eye, and vegetate in the depths until the problem is solved! In its basic instructions for webmasters, Google lists the techniques to avoid in order not to be penalized.

How do you know if your site is affected by a Google penalty?

How do you know if your site or some of your pages have been penalized for abusive Google SEO? You will know:

  • When receiving a message from the Google Search Console
  • By noticing a change in the positioning of your pages or a sudden drop in traffic generated.

HOW MUCH DOES A WEBSITE REFERENCING STRATEGY COST?

The cost of referencing your website depends on many factors (industry, needs, competition, objectives, size of the site). The budget can only be determined after a sharp SEO analysis taking all these factors into account. However, count around € 15,000 a year for an SME (average budget), and up to several thousand euros monthly for large accounts.

HOW DOES AN SEO AUDIT WORK?

An SEO audit is an essential prerequisite for any Google natural SEO strategy: it helps determine the best course of action possible, based on many factors specific to your business and your website. An SEO audit analyzes in particular:

  • Les mots-clés
  • Les stratégies de la concurrence
  • Les performances du site en matière de référencement naturel
  • L’architecture et les contenus du site
  • Les performances techniques
  • La qualité et l’étendue du net-linking Un audit SEO doit s’appuyer sur des outils spécifiques aux problématiques techniques analysées mais la stratégie doit rester à la charge du consultant SEO. Il n’existe pas de stratégie SEO générique, pas de recette secrète qui fonctionnerait pour tous les sites. L’audit référencement naturel est la seule manière de construire une stratégie adaptée.

WHY IS IT IMPORTANT TO MEASURE YOUR AUDIENCE?

Since the aim of natural SEO is to improve the visibility of a website in order to increase its traffic, it is essential to be able to measure the volume of this traffic. This is the prerequisite for evaluating the effectiveness of your SEO campaigns and, if necessary, correcting any blocking points. Some of the preferred monitoring indicators include:
Global traffic
The most visited pages
Pages that convert visitors to prospects
Numerous tools exist to measure its traffic, such as Google Analytics.

WHAT IS LOCAL SEARCHING?

Variation from the Google natural referencing, the local referencing aims to position itself in response to a localized request, generally accompanied by a city name. For example: “natural SEO agency Paris”. The objective is to reach local customers when they are looking for information on a service or product. Knowing that 25% of all searches done on Google are local and that 88% of local searches made from a smartphone give rise to an action (phone call, physical visit) within 24 hours. Google My Business offers a very simple local Google natural referencing, which displays the contact details of the company, its schedules, as well as its geographic position via Google Maps.

Why entrust your natural referencing to an external provider?

Google’s natural referencing requires specialized skills, specific know-how and constant monitoring of changes in criteria set by search engines. Unless you have a team of internal references, it is more efficient and profitable to do call to an external provider (an SEO agency) for the referencing of your website.

HOW TO WORK NATURAL REFERENCING INTERNATIONAL?

Do you want to work on your Google natural referencing internationally in order to reach an even wider audience? To achieve this, you must:

  • Switch your website to multilingual
  • Entrust the translations of your content to a professional
  • Work on the keywords in the language of each country to rank in the national search engines (Google.de, Google.es, Google.it, etc.)
  • Target the right structure for URLs
  • And call on an SEO referencer specialized in natural referencing internationally!
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C2M System est une société spécialisée dans le développement de logiciels et de solutions informatiques. Nous offrons des services variés, allant de la conception de logiciels personnalisés à l'intégration de systèmes. Notre équipe s'efforce de fournir des solutions innovantes, adaptées aux besoins spécifiques de chaque client, en garantissant qualité et performance.
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