A CRM (Customer Relationship Management) is an IT tool allowing companies to streamline their processes and optimize their customer interactions. CRM thus makes it possible to boost the productivity of your business and to increase the performance of customer relations while reducing management times.
Putting in place a CRM solution makes it possible to respond more effectively to the requirements of customers and prospects and brings a real competitive advantage to companies.
FEATURES OF A CRM
The systems vary but CRM software includes features like:
The objective of a CRM is to standardize the processes generally by lists of projects and tasks. Each project or task gives specific information: time allocated by employee profiles, referring client, information useful for the project, monitoring of the activity of the participants, etc.
CRM can help monitor performance and productivity. It can also be used to make predictions or estimates for the future.
CUSTOMER DATA MANAGEMENT
Most CRM solutions provide access to a database to store customer information and relevant data (access codes, useful documents).
CRM can be used to follow up on exchanges with customers and prospects: conversations held by telephone, in person, by email or via other channels.
C2M, PARTNER IN THE SUCCESS OF YOUR CRM PROJECT
Since 2003, we have acquired solid technical and functional expertise in the integration of customer relationship management tools. We understand the challenges and issues of using CRM. This is why we select and set up Customer Relationship Management solutions adapted to the needs of each company. A client corresponds to a precise approach and a personalized approach in order to carry out all the phases of the CRM project in an optimized manner.
For the implementation of your CRM project, we support you from the analysis phase until the implementation of the solution and training:
- Needs audit
- Analysis of objectives
- Deployment of the CRM solution
- SaaS hosting
- Customization and development of additional modules
To learn more about CRM solutions, don’t hesitate to contact us.